10 must-have apps for Fashion Week
Vogue.fr's Butterfly app
While waiting for the Vogue Paris October issue, which hits newsstands
September 25, fashion fans can take a sneak peek at some of the pages on
the Vogue.fr Butterfly iPhone reader. With interactive
contents page, content that can be read in text or pdf formats, smart
zoom for articles and images, and direct access to Vogue.fr and social media feeds, the
app is updated regularly to allow users fingertip access to monthly
content from all sections of the magazine. Just the thing to while away
the waiting time between shows.
Instagram
Whether you're sitting on the first, second or third row, one of the
principal occupations at any show, besides chatting to your neighbour,
is snapping all the runway looks. But, what with all the movement,
lights and that Maison Michel hat on the front row in your frame, even
your best shots are often blurry and unfocused. To smooth over these
little faults every fashionista in the know turns to Instagram, which
has the power to transform any photo into a retro-style snap in seconds.
Chauffeur privé
Vogue.fr's official chauffeur, Chauffeur Privé have their very own
iPhone app. Order a chauffeur-driven car straight from your iPhone and
follow its progress in real time with a single click. What's more,
readers of Vogue.fr will receive €10 credit with the company if they
sign up before the end of Fashion Week using the link #bonplan.
Twitter
Alongside Instagram, Twitter has become a must-have
for any fashion follower wanting to negotiate all the Fashion Week
action. From the front row to backstage, Twitter gives users the chance
to share runway moments the second they happen, meaning that smartphone
owners can enjoy tweets from all the shows including Anthony Vacarello, Hermès and Balenciaga.
Shazam
If it was easy to recognize Gloria Gaynor’s I Am What I Am at the Moschino Spring/Summer 2014 show in Milan last week, or even Britney Spears’ Work Bitch at Prada and Kraftwerk’s We Are The Robots at the Fendi Spring/Summer 2014 show, it was all down to Shazam, an app that provides the title and artist behind a song within seconds.
Fashion GPS Radar
First conceived in New York for fashion insiders, not only does Fashion GPS Radar make
the lives of models easier, it makes show going a breeze for invitees
too. With calendar features, RSVP functionality and GPS service invitees
can make their way from the Tuileries to the Halle Freyssinet runways
without breaking a sweat. Better yet, this app helps smartphone users
share their movements on social media sites and navigate Fashion Week
all at once.
Chicfeed
Fashion week is as much about the style on the street as on the
runways. Whether it's young girls posing with their hair billowing in
the wind, photographers looking for the perfect pose, or meticulously
planned outfits coordinated down to the last detail, an impressive array
of looks can always be found on the Chicfeed app which helpfully brings
together the most influential style blogs including The Sartorialist and Face Hunter.
Amble by Louis Vuitton
A social app designed especially for Fashion Week, Louis Vuitton's
Amble allows you to share your favorite shopping spots and invite
friends to join you on fashionable forays in your city of choice. What's
more, Sophia Coppola, Christy Turlington and André
are all avid users, meaning all that's left for you to do is download
it and casually bump into these style icons at none other than the Café
de Flore.
Net-A-Porter
As each of the four fashion weeks unveil their new season trends, many
of us are left itching to shop. When you do yield to temptation, take to
the Net-A-Porter app, an interactive version of the online store which puts Marc Jacobs' stylish sweaters, Ralph Lauren's sixties dresses and Proenza Schouler's high-waisted pants at your fingertips.
Pinterest
Everybody's favorite virtual pinboard, Pinterest is now also available on iPhone. So, when you arrive at Kenzo Spring/Summer 2014,
with that all-important chai tea latte in your left hand and your phone
clutched in the other, you can pin your favorite looks straight to your
board, and even decorate it with your own snaps taken on Instagram.
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